‘Tis the Season for Giving Back

Engaging in charitable giving during the holidays helps the less fortunate and is seen positively by customers and employees.  

According to a 2010 study by Cone Communications, 85% of consumers have a more positive image of a product or company when it supports a cause they care about. And 90% want to know how companies are supporting causes.

Charitable giving through cash, products or services brings awareness and recognition to your business. Almost 80% of consumers are likely to switch to a product/company that is associated with a good cause, according to a 2008 Edelman study.

Here are some tips for getting your business and employees involved this season:

• Align your company with the right charity.

  To help determine which charities to support, consider causes you are passionate about.

• Involve employees.

  Employee volunteerism can boost morale and become contagious in the workplace.

• Determine how you will help.

  Giving can be in the form of cash, products and/or services.

• Claim your tax deduction.

  Consult with your accountant for information regarding the types of donations and how to properly claim the deductions.

Sources: http://www.sba.gov/blogs/what-your-small-business-needs-know-about-charitable-giving-holiday-season, http://fortune.com/2013/12/30/corporate-holiday-charity-all-part-of-the-pr-plan/#

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