Here is a great read posted from our friends at Nextraq

July 29, 2011   ·   By   ·   No Comments   ·   Posted in News

Case Studies: Great for your Customers and SEO

As we’ve discussed in a previous post, case studies are a great way to reach your customers. I’ve talked about the pros of of a case study, but today I want to share ways you can get the most benefit for both you and your subject. Try and keep the study on one page and include some fast facts for readers that don’t have time to read the entire document. You also want to make the document mutually beneficial, so include a synopsis of the company and some of their contact information. Make sure to focus on quantitative results (ie: Our product increased their revenue by 15%) and take your readers through a process so they see how the results were achieved. As a side benefit, a great thing about a case study is that they can be converted into articles for SEO purposes. Take the text from the main article and submit it to a few article submission sites, just make sure your URL is on the article! If you want to see an example of a NexTraq case study, click here:

NexTraq Park Ellis ServiceMaster Case Study

Text used in an article submission:

Established in 1963, Park Ellis ServiceMaster, a full service cleaning and disaster restoration company, needed a GPS fleet tracking and dispatching solution to monitor service vehicles and better communicate with its drivers. With two offices and 15 vehicles in its fleet, Jeff Amstutz, Operations Manager for Park Ellis ServiceMaster, knew the potential benefits and cost savings a GPS fleet tracking solution could provide his organization.

Amstutz researched several GPS fleet tracking solutions and GPS-enabled smartphones before selecting the NexTraq™ Fleet Tracking solution due to its ease of use and value. Amstutz said, “The NexTraq platform proved to be the most economical solution for our organization and I knew we could achieve substantial savings in fuel, maintenance and operational costs.”

Since implementing the NexTraq Fleet Tracking solution and the Fleet Dispatch integrated dispatching solution, Amstutz was able to verify the location of his vehicles, improve communication with his drivers and ultimately provide better customer service levels by providing clients with an estimated time of arrival. Amstutz said, “The Fleet Dispatch solution alone has saved drivers two hours a day in travel time because they know exactly where they are going and don’t have to call in for directions. That’s a 20 percent increase in driver productivity.” Features such as the 32-point geo-fencing in the NexTraq Fleet Tracking solution have increased security for his company’s vehicles as he knows where the drivers are at all times. Additionally, Park Ellis ServiceMaster has increased their bottom line by reducing operational expenses including maintenance and fuel costs. Amstutz adds, “I can directly attribute fuel cost savings of 10 percent to the NexTraq Fleet Tracking solution.” Since implementing the NexTraq platform, Amstutz states that the 100 percent cloud-based solution has proven to be extremely reliable. He also values his relationship with NexTraq as many of his ideas submitted to customer service are passed to development to provide customers with the features they need. “We have had a great partnership with NexTraq,” says Amstutz, “The NexTraq Fleet Tracking solution has enabled us to provide better customer service to our clients, a competitive differentiator in the marketplace.”

Park Ellis ServiceMaster prides itself on providing superior cleaning and disaster restoration services. With two offices located in Toledo, OH, Park Ellis ServiceMaster dispatches trained and equipped technicians to provide peace of mind if an emergency happens. A member of the Better Business Bureau, Park Ellis ServiceMaster is an EPA-certified firm and offers Clean Green products to reduce its environmental impact. You can find them on Twitter at @smparkellis and on Facebook at For more information, please visit their Web site at

By Ashley Jones


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